Carrot Express, the beloved fast-casual concept renowned for its extensive health-conscious menu is entering a bold new era as ‘Carrot.’ In theme of their rebrand and New York City expansion, Carrot is thrilled to announce the opening of its New York City location in the Upper West Side. Manhattan’s affluent residential neighborhood will be able to experience Carrot’s signature nutritious, flavor-forward dining with options for every diet and lifestyle. In celebration of their grand opening, on Tuesday, June 30th the first 100 customers will receive a complimentary branded tote bag with a $50 gift card, carrot seeds, carrot cake, Imperial Motto Dark Horse Coffee exclusively roasted for Carrot and Mario’s homemade granola (starting at 7 a.m.).
For more than 30 years, Carrot Express has been committed to serving fresh, wholesome food made with quality ingredients. “Today’s wellness culture can often feel overly curated and artificial,”said Mario Laufer. “Carrot is choosing a different path that celebrates real people, real ingredients and the imperfect, joyful experience of eating well.” The brand’s evolution to simply Carrot reflects a belief that wellness should feel natural, approachable and rooted in real food, not perfection. Guided by the expression “Feel Natural,” the new identity embraces a simpler, more authentic approach to healthy living, encouraging people to enjoy food that feels good and fits seamlessly into everyday life.
Spanning 1,377-square-foot, the Upper West Side location features 30 indoor seats and 16 outdoor seats outfitted with umbrellas. Designed by Mico Design Studio, the Upper West Side location showcases the brand’s refreshed aesthetic, blending earthy elegance
with modern comfort. The space features warm wood finishes, soft neutral and terracotta-inspired tones, textured tile accents, custom millwork, built-in banquette seating with plush cushions, sculptural lighting and abundant greenery throughout. The updated look reflects Carrot Express’ evolution into a modern, lifestyle-driven approach while maintaining the brand’s longstanding commitment to healthy, convenient food.
The menu offers something for every kind of dietary restriction with options for vegans, vegetarians, gluten intolerances and high-protein lifestyles. Guests can enjoy a wide range of salads, collagen-boosting smoothies, hearty bowls, soups, veggie burgers, made-to-order wraps, cold-pressed juices, baked goods and more. Most recently, all locations also introduced new all-day breakfast items and a barista program featuring Miami native coffee roasters Imperial Motto highlighting a specialty roast crafted exclusively for Carrot.
“We’ve always loved the Upper West Side,” said Laufer. “It has a great mix of families, students, professionals and people who really care about having convenient, healthy food options in their neighborhood. For us, it felt like a natural fit… a community that’s busy, active, and looking for fresh, feel-good meals they can enjoy every day. We’re excited to bring Carrot Express to a neighborhood with so much energy and character.”
Carrot first entered the New York City market in 2022 and has since expanded across Manhattan with multiple outposts in Flatiron, Bryant Park, Midtown, Brookfield Place and Nolita. Following the Upper West Side opening, the health-conscious brand will continue its growth with a forthcoming Midtown location at 1290 Ave. of Americas, New York, NY 10121.
Carrot Upper West Side is located at 2169 Broadway, New York, NY 10024. In celebration of the opening, from Wednesday, July 1 through Sunday, July 5, Carrot Upper West Side is pouring their new Coffee Mocha Power Smoothie blended with Imperial Motto Coffee, complimentary with any purchase. Hours of operation will be from 7:00 a.m. to 9:00 p.m. for dine-in, takeout, delivery and catering services. For more information, visit CarrotExpress.com or follow @CarrotExpress.
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