FMCGs buying up Ayurveda startups for healthy growth, ETHealthworld
Mumbai: Ayurveda seems to have found a swespot in India’s FMCG playbook as national players turn to regional and niche brands in this space to drive growth amid a slowdown. Emami on Thursday said it is acquiring 100% stake in Axiom Ayurveda, known for ayurvedic beauty products and herbal juices, for aggregate consideration of up … Read more