General Mills, WK Kellogg & Ferrero battle for breakfast
Key takeaways: General Mills, WK Kellogg and Ferrero are driving a fresh wave of innovation that’s pulling the cereal category back into growth territory. The global cereal market is stabilizing, but future gains hinge on protein-forward launches, cleaner labels and relevance over nostalgia. Competition is intensifying as big players lean into reformulation, sustainability and faster … Read more